The first 100 people at the Ulta Beauty store on El Toro Road on Friday, Saturday and Sunday will get a free gift certificate or salon service.
Giveaways at the beauty retailer, part of a nationwide chain, are part of Ulta's three-day, grand-opening celebration in Lake Forest.
The new store opened Friday in the Orchard shopping area at 23608 El Toro Rd. It covers 10,000 square feet, including a 950-square-foot full-service salon.
Certificates for the first 100 guests on each of those days will range in value from $5 to $100. Doors open at 9 a.m.
Other special offers for customers during the grand opening include gift bags for the first 1,000 people to visit the store and sign up for the chain's loyalty club.
Stylists at the Lake Forest store will also be performing free makeovers and consultations during the weekend celebration.
The Lake Forest store is one of more than 400 Ulta locations in 44 states.