To encourage java junkies to try its latest, darkest roast coffee, 7-Eleven is offering Dollar Coffee Wednesdays all January, a promotion during which every size cup of coffee will cost just $1.
During $1 Coffee Wednesdays, customers may try the new premium dark roast or create their favorite coffee creation in any size cup.
The deal is valid all day every Wednesday in January at participating 7-Eleven stores nationwide. All the coffee condiments—sweeteners, flavors and toppings—are included in the price.
7-Eleven was the first U.S. retailer to offer fresh-brewed coffee in to-go cups back in the mid-1960s. Today, the company sells more fresh-brewed coffee than anything else, which equals about 1 million cups per day.